Eversharp Pen
I have written often about the great importance of design in the success and differentiation of branded products. We all know examples of well-designed products that the rules become. The Ferrari sports car, Rolex watch, the Barbie doll, a Krups toaster or Pez dispensers are obvious examples of packaging or design of products made everywhere to consumers worldwide. When the rare Ferrari Testarossa roars down the highway, which immediately know that the "yellow Cavallino Leaping "badge sits proudly and desirable car in the world most exotic style.
One of the most famous industrial designers of the century 20 was Raymond Loewy. Born in France, Mr. Loewy became the designer of choice for manufacturers of consumable and non consumable consumer products, transportation industrial and company logo as a result of simple design cues that often built around their products. Visitors to the store Loewy is often observed that there was a egg dish placed prominently in his office. Eggs were a real pillar for all creative partners Loewy. They were on hand to be diabolical and eaten.
Raymond Loewy believes that the egg was nature's perfect shape. The egg is oval, circular, rectangular, smooth, white, and a peculiar combination of strong and fragile. No another way is just as convincing. When you see that is nice, when you hold is comforting. He did his best to use the inherent design features splendid egg in his industrial design work. The simplicity of form identification became "Loewy product designs.
A list celebrity products, packages and company logo of Loewy developed during his long career is a farewell of his amazing creativity and variety. The following is a list of some of the works of Raymond Loewy:
* Mimeo Gestetner Machine
* Pennsylvania Rail Road Locomotives
* Schick Electric Razor
* IBM Key Punch
* Coca Cola Bottle and Logo
* The Lucky Strike Logo
* Leisurama Houses
* New York City Transit Train R40 car
* NASA Sky Lab Interior
* Exxon Logo
* Shell Oil Logo
* Studebaker Avanti & Commander Auto
* Frigidaire
* Panama Cruise Line Interiors
* Wahl Eversharp Fountain Pen
* International Harvester Logo
* Dorsett Catalina recreation
* Zippo Lighter
* Sears Fridge Cold Spot
* Auto Huppmobile
* 1947 FILB Jukebox
* Greyhound Bus Scenicruiser
This is an impressive list and many of these products are considered timeless and cutting-edge to this day. Motor Trend and the list of Car & Driver magazine of the Studebaker Commander and among the most beautifully designed cars of the 1950s. Loewy designed locomotives of the 1940s are treated as classic art by fans of trains. In almost every one of these designs a style keys are taken from the egg visible even to the most untrained eye. Industrial design students study Loewy handicrafts as well as students of art studio of Rembrandt and Picasso.
Companies and entrepreneurs who worship and diligent work in highly stylized designs are much more likely to succeed in both the short and long term. Consider the possibility of Polo Ralph Lauren line of clothing. The attention to detail, design, quality and maintenance of manic brand as a lifestyle product Polo has established itself as a classic decade after decade. Calvin Klein clothing enjoys a similar status based on brand positioning as edgy style urban. The brand Benetton, however, had great success in the 1980s. However, the company maintained its creativity in design and has been largely in decline.
Of course today, the automotive industry is being disrupted by problems of excess production capacity, a global credit crisis and high fuel prices. Nowhere is as important as design in the automobile business. And Yet it is almost impossible to differentiate one car from another in the modern roads. Success BMW Mini, the Volkswagen New Beetle, the Cadillac CTS, the Mazda Miata and the Buick Enclave is due almost exclusively to its unique, sleek body styles. They are far of the cheapest vehicles in their categories. They just scream "cool, buy me"! Why are so many other car manufacturers Do not take note of the importance of differentiation, the characteristics of quality design, when the production of safe, indifferent, cookie cutter travel media completely devoid of transport special personality.
Every aspect of product design and presentation is crucial to build a strong enduring brand identity in the minds of target consumers. The logo should reflect the features, benefits and positioning that is unique to that product. The packaging must meet competition and support the brand message is being conveyed. The logo of the products, the imagery, colors, fonts, printing and copying packages must be married to the container and content of the product itself. The well-designed products to look natural, seamless. They are based on the eye. They do not attack the senses.
Raymond Loewy of use creative egg as a prop for a smart device that can be copied easily. The egg appears as a staple, not a lot to offer industrial designers so as to provide inspiration. However, Loewy had an eye for simple, elegant style and saw the properties of unique art form of the egg. These are used full and created his own unique design style. The potential for replicating this use of natural or artificial features of design is omnipresent. The new product success Creative incorporate devices made in the best way possible if they can be harvested.
Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.
After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (http://www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.